Feel-good family saving

A technology platform that turns family and friends into a community of savers, Offspring effectively helps to make the future brighter for children. So while it’s a young fintech business, they wanted their brand to celebrate the fact they’re, as they say themselves, ‘a bit different’.

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Get there together

The ideas for Offspring’s new digital-first brand grew from the financing of key family moments – like saving for a child’s first bike or a university savings plan. The identity springs from one goal to the next, treading the line between disruptive innovation and family-friendly necessity.

Offspring is the simple way to turn your family and friends into a community of savers, helping your children get the things they need in life. Use our app to work together towards a shared goal, then celebrate the pleasure of achieving it together. Welcome to feel-good family saving.
Simple
Human
Robust
Inclusive