The automation of human decision-making is the next frontier for systems in all kinds of industries – and Rainbird’s AI-powered platform can replicate complex human processes at scale. It’s a technology that demands a brand with intelligence, humanity and clarity.
We’ve refined the visual identity to create some clarity in what is a very busy marketplace. We worked with illustrator James Birks to create a suite of visuals for Rainbird’s key pillars, transparency, regulation, automation and education – images that highlighted human interaction with the technology. They’re already adding value to sales decks, Rainbird’s website and more.