Helping systems become more human

The automation of human decision-making is the next frontier for systems in all kinds of industries – and Rainbird’s AI-powered platform can replicate complex human processes at scale. It’s a technology that demands a brand with intelligence, humanity and clarity.

We’ve refined the visual identity to create some clarity in what is a very busy marketplace. We worked with illustrator James Birks to create a suite of visuals for Rainbird’s key pillars, transparency, regulation, automation and education – images that highlighted human interaction with the technology. They’re already adding value to sales decks, Rainbird’s website and more.

We propel the impact of humans today for the organisations of tomorrow.